Wilfred's

Reinventing the spritz.

Wilfred’s Non-Alcoholic Aperitif - A carefully crafted blend of distilled and extracted natural botanicals, made with zesty bitter orange, aromatic rosemary and just a hint of rhubarb.

Their Story:

A quest for the perfect Spritz.

As we became increasingly frustrated by the uninspired, overly sweet and usually unhealthy non-alcoholic options available, both at home and when out, we decided something had to be done. And so started our quest to reinvent a drink for the new era of drinkers, a drink that captured all the complexity of the greats but without the alcohol. We unwittingly found ourselves reinventing the spritz…

It starts with innovation, and ends with great taste.

As an engineer and inventor with a passion for cocktails, our founder Chris Wilfred Hughes embarked on a journey of exploration and experimentation. Flavour, quality and complexity were of the utmost importance, and this mindset led Chris to over 18 months of experimentation and more than 100 unique recipes to get Wilfred’s just right for the perfect Spritz.