Our Story

After recognizing the adverse affects of alcohol, as an entrepreneur and an outdoor enthusiast, the decision was made to shift into a different lifestyle; or should we say, to join the “movement”. After exploring and tasting various non-alcoholic options available over the pandemic, it was apparent there was a misconception that non-alcoholic drinks did not taste good. But, that couldn’t be further from the truth. The advancements and NA options available on the market today are growing rapidly worldwide! Also, there had been this fallacy that drinking non-alcoholic drinks wasn’t “cool” but this has now changed.

We at Not Wasted advocate for a balanced lifestyle while focusing on the optimization of your health, happiness and productivity! Whether it is to take on a new day by heading up to the mountains for a hike or waking up fully prepared mentally for a Monday morning meeting - whatever the scenario is you have the ability to take full control your life, more clearly and confidently, while not having the taste of these adult beverages you like compromised!

Simply, life is to be enjoyed...not wasted.