Our Story

After recognizing the adverse effects of alcohol, as an entrepreneur and an outdoor enthusiast, the decision was made to shift to a different lifestyle - or, should we say, to join the growing non-alcoholic beverage 'movement'. After exploring and tasting various non-alcoholic drink options available during the pandemic, the popular misconception that non-alcoholic beverages don't taste good became clear. But this couldn't be further from the truth! Advancements in manufacturing and distilling have led to a wide market of tasty non-alcoholic options available on the market today, with the number and variety of NA drinks increasing rapidly worldwide!  The false assumption that consuming non-alcoholic drinks isn't cool has changed, and a growing number of people are recognizing the benefits of embracing non-alcoholic options. 

Not Wasted advocates for a balanced lifestyle while focusing on optimizing your health, happiness, and productivity! Whether you're seizing the day and heading up to the mountains for a hike, or looking to wake up mentally prepared and confident for a Monday morning meeting, you have the ability to take control of your life. Reach for non-alcoholic options as a replacement to alcohol, or as a tool to help with moderation - you have the ability to take full control of your life and live more clearly and confidently, without compromising the taste of the adult beverages you love! 

Simply put, life is to be enjoyed...Not Wasted.